Born. Designed. Created. In Denmark.

For almost half a century, ProDesign has crafted beautiful eyewear with clean, Scandinavian lines inspired by Danish heritage. Our approach is simple: uncompromising design and quality while always aiming higher. These principles are deeply rooted in our DNA and motivate us every day. Welcome to the world of Prodesign!

Born. In Denmark.

ProDesign was founded in 1973 in Aarhus, Denmark, the dynamic city we still call home today. Our roots are based on Danish values and historic design traditions. These principles still hold true today, and are the foundation for the future. From the beginning, our vision was to change the perception of eyewear starting with the “face first.” Based on this simple concept, we have been able to improve one’s vision while complementing their natural appearance in one seamless design.

Designed. In Denmark.

At ProDesign, every frame is designed by our artistic, in-house design team. All drawings, shapes, and temples are challenged and tested repeatedly . Throughout this process, many are rejected, amended or re-engineered to ensure the end product is perfect. It is an uncompromising journey, but we wouldn’t have it any other way. We pride ourselves on upholding our tradition of Danish design, where form and function unite seamlessly. Further, we also gain inspiration from around the world, enriching our minimalistic designs with vibrant colors, innovative materials, and rich details – all with the vision of encompassing comfort, craftsmanship, and style in everything we do.

Created. In Denmark.

It takes 10-14 months to develop an eyewear model; from the initial idea to delivery of the finished product. During this process, we work closely with the most competent suppliers and utilize only the finest materials. All ProDesign frames are “CE labeled”, which is your guarantee that each frame has passed more than 40 quality tests for allergens, color stability, sweat resistance and make-up ( to name a few). In addition, all parts are always assembled by hand and adjusted manually before passing our final quality control in Denmark to ensure that your frame is of the highest quality.

We create contemporary eyewear with long-standing traditions, inspired by our Danish design heritage. Together with vibrant colours, innovative construction and fine detailing, each Prodesign frame is a piece of functional art. Each distinct collection offers a unique sense of design based on your individual style.

ProDesign 2021

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